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Jan 2004

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Recent Developments .. Jan 2004
by Roger Davies

Soft Serve Direct
Magrath, Alberta T0K 1JO
Phone (403) 388-4332
Email  news@ssdirect.com

 'R.D.D.'

Pirates - Give me yer Domain Name, arrgghh.

irates - 'Give me yer Domain Name, arrgghh ..'

A business associate of mine recently was robbed. By a pirate who hi-jacked his website domain name. This particular pirate resides in Hong Kong under the name of ultsearch.com .. but may also be known by hundreds of aliases, including my friends former website name.

Wanted Dead or Alive - the dread pirate ultsearch.orgOK, so my friend forgot to renew his domain name right away. Meanwhile, that newly expired domain name was snatched up and registered [technically legal] by the pirate. Now, my friend's former customers are being redirected to a site that looks like the one at the right. And he is not the only one. Check out skifan.com, tax-returns.comvirtualbritain.com to name just three of some 50,000+ victims that are hi-jacked and now point to this pirates cookie-cutter website.

 Click here to view updated lists of other recent victims.

So how does this pirate make any money at this when he had to pay some $20US just to steal your website domain name for the year? The answer in this case is pay-per-click (PPC). Other companies on the net want your unsuspecting customers and are willing to pay the pirate for directing said customers into their web. Ken Johar of expiredtraffic.com puts it this way, "His [the pirates] concept is simple: Pillage and plunder the net, one site at a time. And so far, it’s working…to the tune of six-figures….per day." Of course, Ken wants to sell you on the idea of joining the pirates yourself .. Ken summarizes the pirate strategy as:

 1. Locate expiring websites which are/were once developed and still receiving traffic from search engines and other sites that still link to it.

 2. Grab them up when the domain name expires at the mercy of:

  • Absentminded website owners who neglected to renew their domain names
  • Webmasters who got tied up in other ventures or interests
  • Webmasters who discontinued operation due to time constraints
  • Webmasters who ran out of money to continue to operate.

 3. Make money off the continual stream of traffic still being sent to the site by setting up a PPC search engine or any other targeted affiliate program and earning revenue off each successful click.

Ken then points out other ways to 'monetize' the expired (hi-jacked) traffic:

"
  • Redirect the expired traffic to an existing website
  • Domain Speculation/Resell Expired Websites on Ebay: Many people have already paid hundreds, if not thousand for a domain with high link popularity, or one that is still listed in Yahoo or DMOZ.
  • Affiliate Programs: Placing a quick, highly targeted affiliate program on a site still receiving traffic can generate anywhere from $0.03-$200/visitor, depending on the quality of the expired traffic.
  • Pay-per-Click Search Engines: Do what the Internet's most successful entrepreneur is doing.  The more expired traffic you acquire, the more you will generate. 
  • Develop Expired Websites and sell them for thousands or use them as a means to launch your own site.

Conclusion. From my friends perspective, this shady practice is unfair and should be outlawed. He was robbed of his good name and his customers are getting lost on the web, some phoning in asking why his website suddenly is pointing to a web page billboard advertising online casino gambling and the rest just unable to find him anymore. So .. He has now had to register a new domain name and must pay to re-do all his stationary, business cards, advertising, and update his website to [eventually] get the doors back open to his customers. It should be illegal and stopped some how. The least we can do is boycott the pirate site, eh. Don't let them make money off of you. Oh, and don't forget to renew your own website domain name.

What do you think?


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